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Purchase Intent
A measure of the likelihood that the target audience will purchase a product or service as a result of viewing an advertising campaign featuring the product or service. An example of a question...
View ArticlePurchase Consideration
A measure of the likelihood that the target audience will consider purchasing a product or service as a result of viewing an advertising campaign featuring the product or service. An example of a...
View ArticleCoverage
Coverage is the percentage of all unique persons falling within a specific demograhic target that visited a particular website or used a particular application. For example, "12% of all 18-24 year...
View ArticleCurrent Internet Universe
People who are 2+ and had access to (but did not necessarily use) an Internet-enabled computer within the time period.Subscribe to Brandeo’s free weekly newsletter or RSS feed
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